Launching a game in today’s market isn’t easy. The industry is more competitive and unpredictable than ever, and getting your game in front of the right audience (and actually converting that into sales) can feel like a minefield.
That’s exactly why we created Fractional Publishing at Green Man Gaming—a flexible, developer-first approach designed to give your game the best possible shot at success.
Recently, we teamed up with Fireshine Games to support the launch of their stylish action-RPG Gestalt: Steam & Cinder. Instead of a one-size-fits-all publishing deal, we slotted in exactly where they needed us: performance marketing, CRM, community, access to our store, and paid media.
The results? Pretty impressive:
• 1.9 million ad impressions across social, search, email and affiliates
• 5,279 clicks
• 43.8% more units sold directly from campaign attributions
• 177% return on their marketing spend
Not bad for a partnership built on flexibility and trust.
Daniel De Kretser, Head of Digital Commerce at Fireshine Games said it best:
“Green Man Gaming’s efficient execution made them a valuable partner for our game launches.”
In a market where every click and conversion counts, studios need smart, adaptive support that maximises revenue without locking them into rigid deals. That’s where Fractional Publishing comes in. You stay in control—we bring the tools, insights, and firepower to help your launch go further.
If you’re looking to scale your next release without taking on a full publishing deal, we’d love to chat.
Drop Adele a line to discuss in more detail how we can help with your performance marketing.