The year in gaming has been marred by layoffs and studio closures. While we're not out of the woods yet, the coming year will likely see an improvement, the CMO of Green Man Gaming tells Gamereactor in this exclusive interview
Perhaps times are finally changing for the better? Gamereactor met up with Ian McGregor, chief marketing officer of Green Man Gaming, at Nordic Game. Besides his current job as CMO at Green Man Gaming, Ian has previously worked for companies such as Activision and EA, and so he knows the industry inside out, especially when it comes to the business side of things. And while he certainly was concerned about the current environment, he also told us that the tide might soon turn, offering better times for the industry.
"Thousands have been affected which is awful," McGregor told us about the industry layoffs. "But I think the first thing to say is that all industries work in cycles, it's not just games. And clearly, we're in a circle of downturn where businesses are looking to cut costs, reduce headcount and reduce their risk. It's all about balance sheet exposure, and businesses are looking to reduce risk."
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